Cynthia Prabhakar
Lead UX Design
“If you think good design is expensive, you should look at the cost of bad design” - Ralf Speth
Hi!
I paint with passion and I design with care
Hello,
I'm Cynthia Prabhakar, a seasoned Lead UX Designer with a passion for crafting exceptional user experiences. With over 13 years of dedicated experience in the field of UX research, I am experienced and have skills in understanding user behavior, interpreting insights, and translating them into innovative design solutions.
Throughout my career, I have had the privilege of working on a diverse range of projects across industries, from e-commerce and healthcare to education and finance. My approach is rooted in a deep commitment to user-centric design, ensuring that every product not only meets but exceeds user expectations.
As a Lead UX Designer, I bring a unique blend of strategic thinking and hands-on expertise. My goal is to not only create aesthetically pleasing interfaces but to also ensure they are intuitive, accessible, and delightful to use.
One of my strengths lies in synthesizing complex user data into actionable insights, driving informed design decisions. I am well-versed in conducting usability studies, user interviews, and employing a variety of research methodologies to inform the design process. This meticulous attention to user needs has consistently resulted in products that not only meet business goals but also resonate with their intended audience.
In addition to my professional achievements, I am passionate about staying at the forefront of industry trends and emerging technologies. I thrive in dynamic environments that encourage creativity, innovation, and continuous learning.
Education
MFA Painting (Full time)
Jun 1994 – 1996
Karnataka Chitrakala Parishath
University of Bangalore
BFA Painting (Full time)
June 1989 – 1994
College of Arts & Crafts
Madras University
Work Experience
AstraZeneca
(Contract - TEKsystems)
Lead UX Design
Mar 2023 – Present
Dell Technologies
(Contract - Affluent Global Services)
Senior Advisor Product Design
Jun 2021 – Feb 2023
ADP India PT. Ltd.
Lead UX design
Dec 2018 - Feb 2021
Accenture Solutions Pt. Ltd.
UX design specialist
Mar 2014 - Dec 2018
Sysbiz Technologies Pt. Ltd.
Senior Designer
Oct 2008 - Aug 2013
Technical Skills
User Interview
UX Research
Discovery and Framing Methodology
Design Thinking
Information Architecture
Interaction Design
Wireframing
Photography
Usability Testing
Design Software
Figma
Miro
Usertesting.com
Sketch
Axure
InVision Studio
Adobe Photoshop
Adobe Illustrator
Word
Powerpoint Presentation
Excel
Roles and Responsibilities
Individual Contributor Role
Roles & Responsibilities
Collaborate with the client/SME to understand project requirements. Analyze and define the overall high-level strategy by analyzing the objectives and goals.
Delineate and align with the goal of the project using UX design toolkits like surveys, user interviews, field studies, contextual inquiry, user research, affinity mapping, persona development, etc. In addition, identify user stories, develop user/customer journeys, card sorting exercises, IA refinements, and create wireframes and clickable prototypes.
Synthesis and determining the outcome of the study. Own and manage key UX artifacts, such as user journeys, personas, longitudinal research, UX measurement, etc. Work on metrics.
Create meaningful interaction designs with appropriate user experience by identifying conceptual opportunities to refine the customer experience.
Explore ideas, identify creative solutions, and communicate planning and resourcing visions using design thinking.
Capture UX design trends to keep the creative product on the cutting edge and ahead of our competition.
Pitch and present concepts, proposals, and updates to executive stakeholders and translate complex concepts and interactions into simple, elegant, and coherent designs.
Provide key stakeholders with initial design recommendations in the form of wireframes. Iterate the design based on review points and develop prototypes based on the final decision.
Evangelize the importance of the UX process to key stakeholders if required.
Communicate effectively with both technical and non-technical audiences across different levels and departments. Strong negotiation skills to help drive design solutions with key stakeholders.
Develop high-quality design output by guiding and following visual designers and UI developers. Managed a small team of UX/UI designers (4 members)
Conduct UI audits based on design guidelines.
Regularly report to various leaders and teams in the company about UX programs, projects, success stories, and best practices. Support the continual optimization of product development
FEATURED
AstraZeneca
HR Analytics
Within the AI-enabled HR Analytics application, refining the user experience within a streamlined framework built on Power BI. Aligning user research with business requirements, ensured an intuitive interface for seamless navigation through AI-driven analytics.
Dell Technologies
DSR - Legal
Enabling individuals to control the information collected about them, our focus is on "Data Subject Requests" (DSR) or "Personal Information Requests." We aim to grasp user perspectives on DSR and expectations, pinpointing essential features that enhance their requests. Our objective is to create a user-friendly interface, streamlining the personal information request process for a comprehensive and seamless experience.
ADP iHCM
This Leave Management App streamlines the entire leave process for organizations, from request to approval and balance tracking. The user-friendly interface ensures a seamless experience, providing real-time visibility, automated notifications, and comprehensive reporting. The workforce is empowered with a tool that saves time, reduces administrative burden, and ensures accurate leave tracking for enhanced productivity.
Accenture (AFLS)
Ocean Price
Fundamental changes, like industry consolidation, increased supply chain complexity, and regulatory changes raised a need to upgrade the AFLS application to GenNext UX transformation. Generate design transformation to the legacy design application to new design standards.